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This course introduces students to the theory and principles of public relations through principles, theories, and practical applications including, but not limited to, the preparation of press releases, radio and television spots, and promotional campaigns. Content includes the history and styles of public relations, developing and implementing programs, and the ethics, accountability, and roles of public relations practitioners. Prerequisites: COMM 110; JOUR 220, or permission of teh instructor. Offered each Fall.
Participation in supervised projects involving various aspects of public relations. This may be with on campus organizations, agencies, or faculty projects. Repeatable to six hours. Prerequisite: PREL 330. Offered each semester.
This course is designed to further enhance the student’s ability to write various public relations pieces for a variety of audiences. Special attention will be given to identifying publics, selecting the appropriate medium for each public, and preparation of messages targeted to each public. In addition, this course will address such advanced writing topics as speech writing, technical writing, including grant proposals and fund raising appeals, and program design and implementation. Prerequisite: PREL 330. (Required for vocational placement in the Public Relations field.) Offered Spring 2007, Spring 2008; then offered Spring 2009 and alternate Spring semesters thereafter.
This course is designed to introduce students to a team approach to researching, developing, and implementing public relations campaigns and dealing with public crises. Students will experience a complete public relations campaign through an agency simulation and service-learning projects. Students will also study actual communications cases and have the opportunity to develop their own response prepardness. Offered Spring 2008 and alternate Spring semesters.
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