Director of Alumni Relations & Annual Giving
Position: Director of Alumni Relations & Annual Giving, Full-time
Start Date: Upon hire
*Priority will be given to qualified candidates who apply by Friday, July 5.
About the position
This position is an essential member of the University Advancement team, with responsibility for developing and implementing a comprehensive engagement strategy and program for alumni relations and annual giving in support of Malone’s overall mission. The Director will be focused on enhancing alumni loyalty and pride among a diverse alumni community, made up of more than 20,000 living alumni, thereby increasing participation and building financial support. The position will be responsible for executing an annual giving and alumni program which focuses on developing lifelong connections to the University through the Malone experience. The Director will encourage early relationships through a student-alumni program, strengthen alumni relationships with the University, and promote pride in Malone University. The Director of Alumni Relations and Annual Giving reports to the Vice President of University Advancement.
The director will foster the growth of high impact practices as related to annual giving and the College as a whole. The director has a keen appreciation for annual, repeatable giving as the enabling component of a successful advancement operation. The director provides strategic direction and long-range/short-range planning for all these areas in the context of growing the annual giving program while supporting the greater advancement and A Bolder Vision campaign goals. The director is responsible for ensuring that the University is a leader among peers as measured externally in terms of total dollars, percentage participation, consistency of giving, and average gift size.
Essential Duties, Tasks, and Responsibilities
- Develops, implements and manages a comprehensive alumni engagement and communication strategy, working collaboratively with the University Advancement team, to strengthen relationships between the University and more than 20,0000 alumni to enhance Pioneer Pride through local, regional, and national engagement and volunteer opportunities.
- In conjunction with the Office of Advancement team, leads in the development of overall cultivation and fund raising strategies/operational plans with an emphasis on exploring new and innovative techniques for solicitation, cultivation, and stewardship of all annual fund donors in order to assure retention and high participation percentages and achieve annual unrestricted fundraising goals. Develops, implements and evaluates for effectiveness a coordinated matrix of engagement and solicitation strategies through the utilization of direct mail, social media, e-solicitations, online giving, phonathon and personal visitation all focused on shaping a sustainable tradition of annual support. These programs should also promote a culture of philanthropy on the Malone University campus and with our many constituents.
- Develops measurable and applied metrics for success, maintaining an on-going evaluation and reporting system for annual giving and alumni activities.
- Oversees the relationship with the Alumni Executive Board (AEB), Malone Young Alumni Council (MYAC) and Parents Advisory Council, providing strategic direction, and empowering volunteers in the work of recruiting new members, scheduling meetings, holding elections, and executing outreach and fundraising strategies. Develops meaningful ways for volunteer leadership to contribute to, and be engaged with, the life of Malone and our students.
- Identifies potential channels and activities for alumni engagement including programs for young alumni, affinity groups travel programs, and a faculty lecture series, among others.
- Manages programs to educate and inspire current students to appreciate the value of a life-long relationship with Malone. Educates graduating students about alumni benefits and engages them in alumni programs.
- Collaborates and partners with University Advancement colleagues and other areas of Malone (academic departments, Athletics, Student Development, etc.) to increasing support from alumni; routinely identifies and qualifies alumni prospects for gifts and leadership positions; communicates development-related activities and newsworthy stories via written contact reports, and periodic attendance at prospect management meetings.
- Provides oversight and develops a strategy for increasing alumni participation and average gift amounts to the Malone Fund.
- Manages a portfolio of 25-30 prospective donors to encourage their support for University strategic priorities.
- Lead and direct efforts to plan Homecoming, milestone and affinity reunions. Develops a formal plan to begin working with major reunion year classes two and ideally three years ahead, to plan their return to Homecoming and to promote participation in class gifts.
- Proposes yearly budget recommendations to support Alumni Relations and Annual Giving strategies and operational plans. Oversees the budgets assigned to the Director of Alumni Relations and Annual Giving to ensure sound fiscal expenditures and management.
- Contributes to the production of quality communications and publications (print and online) by working closely with University Advancement colleagues regarding content, proofreading rough drafts and final copy, and assisting with distribution to all alumni and friends of the University.
- Encourages volunteerism/service by serving as a role model, motivating volunteers to participate in a wide variety of University projects, and reaffirming the importance which service has to the success of the projects, and the value of volunteerism to the University.
- Collaborates to ensure the accuracy of the alumni database through close working relationships with Advancement colleagues, to contribute current alumni information, data entering of class notes, death notes, career notes, education notes, family (birth/adoption/wedding) notes, etc.
- Partners with Admissions to involve alumni and parents in the recruitment of students to Malone, including Legacy admissions letters and campus visits.
- Fosters good relationships with various constituencies of the University by responding to inquiries, both verbal and written, regarding a variety of issues and concerns including the status or location of graduates, affiliation procedures and policies, upcoming alumni activities and events, affinity partnerships, or other associated matters.
- Contributes to the overall success of the University Advancement Office by working on special projects and performing all other duties and responsibilities as assigned by the Vice President for University Advancement.
- Maintain an awareness and understanding through continuing education and interaction with colleagues at other institutions, of trends and developments in annual giving and higher education.
- Provide monthly reports for all areas of the annual fund, with analysis and recommendations for growth.
- Manage key giving programs designed to promote a culture of philanthropy on Malone’s campus and beyond, including alumni, parents, churches, friends, corporations and student stewardship and philanthropy education.
- Working in conjunction with University Relations, lead efforts to create multichannel marketing materials for the purpose of Annual Giving campaigns with a focus on identifying student, staff, faculty, parent and alumni voices to represent the depth of breadth of the Malone experience.
- Continually strives to reflect the University’s Foundational Principles to co-workers and constituents.
- Fulfills other duties as assigned.
Knowledge, Skills, and Abilities
- The successful candidate must display a commitment to Christ, Christian higher education and the integration of faith and learning, and expresses a willingness to embrace the Evangelical Friends’ history and ethos, as expressed in Malone’s mission statement and foundational principles.
- A bachelor’s degree is required, master’s degree preferred. Five years of fundraising experience and a working knowledge of fundraising principles (i.e. moves management) and volunteer management are essential; experience in fundraising in higher education is preferred. Substantial weight will be given to candidates with a proven track record of having successfully managed an institutional Annual Giving Fund at an institution of higher education.
- A proven ability to effectively communicate both verbally and in writing is essential. Proven effective relational skills are also required. A demonstrated ability to collaborate with a wide range of people and a demonstrated ability to efficiently and effectively solve problems and complete projects independently is essential. Computer literacy (Microsoft Office) is required, a readiness to navigate the development database (Raiser’s Edge) is essential.
- Possesses a knowledge of annual fund solicitation and fundraising techniques and procedures and donor relations and/or stewardship best practices. Ability to maintain high standards with the work being performed and maintain awareness with trends and influences. Assumes personal responsibility for all outcomes; makes effective and timely decisions. Maintains productivity and uses knowledge strategies to increase knowledge base. Ability to multitask, observe deadlines, prioritize, and execute assignments with attention to detail with limited supervision.
- Ability to work cooperatively with others and demonstrates professional, ethical, respectful, and courteous behavior when interacting with others. Capable of interacting pleasantly and positively with other to meet donor expectations, and provide follow up with constituents.
- Ability to maintain a high degree of confidentiality of sensitive materials is essential. Current valid driver’s license and availability for frequent regional travel is required. Hours per week are anticipated to vary based on the needs and fluctuations of the fundraising and events cycle. Evening, weekend and overnight commitments will be necessary at times.