B.A. in Marketing

Explore innovative marketing methods to become an asset to your business.

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Become a marketing expert

The U.S. marketing industry is one of the nation’s fastest growing workforces. According to the U.S. Bureau of Labor Statistics, this field is expected to expand 10 percent by 2026, resulting in thousands of new marketing positions across the country. Prepare for a rewarding career in this growing field with Malone University’s online Bachelor of Arts in Marketing degree.

As a student, you’ll explore a curriculum founded on marketing principles to help you develop the professional skills necessary to thrive in today’s business marketing climate. From public relations to innovative advertising, you’ll become proficient in key marketing concepts while establishing a competitive edge.


  • Advertising
  • Public relations
  • Market research
  • Consumer behavior
  • Marketing strategies
  • Business ethics
  • Economics
  • The global marketplace

Along with interesting course content, this program’s curriculum also incorporates a biblically-centered worldview. Through faith-based instruction, you’ll become a highly skilled, moral and ethical leader in the marketing world.

At Malone, our marketing educators have extensive field experience to ensure our students are learning from the most knowledgeable leading experts.

Created with working individuals in mind, the online B.A. in Marketing program is offered fully online to provide the flexibility demanded by busy schedules. You can learn at your own pace. This program is accredited by the Accreditation Council for Business School and Programs (ACBSP) and the Higher Learning Commission (HLC).

View course curriculum

The marketing major curriculum is listed in the official Academic Catalog

Once in the catalog, you can use the buttons (pictured left) located at the upper right of the page to plan your courses, save courses to your own personalized catalog, print, and more!