6471 - Malone University's Enactus Receives Two Grants to Help Local Businesses
6471|November 16, 2012
The Malone University student group Enactus (formerly Students in Free Enterprise) received the Sam’s Club “Step up for Small Business” grant of $1,500 to enable a local business, Peak, Inc. to thrive. Peak, Inc. offers developmentally delayed adults both residential services and day services that empower the clients, whose cognitive abilities range from autism to mental retardation.
“Our goal is to make Peak, Inc. more sustainable and profitable while improving the culture of Peak,” says Beth Postlewaite (pictured left), Instructor of Business and Enactus adviser. “Our Enactus team will provide leadership training, marketing assistance, volunteer services, and funding to Peak, Inc. To improve the culture of Peak, Inc, Professor Jack Harris will make a site visit to assess the current leadership roles and look for areas of improvement. He will work with our Enactus team to put together a comprehensive training program for us to put into place. The marketing assistance that we will provide will be aimed at empowering both owner/management and the clients. To take advantage of Peak's core competencies, we hope to have Malone art students compete in a t-shirt design and Peak, Inc. clients will print the tees that we will sell. All proceeds will be returned to Peak, Inc. clients. We will have students go to the workshop every week for two hours throughout the school year to spend time with the clients to increase the clients' self-esteem. We will also provide funding to Peak, Inc. to send two managers off site to take a course that will certify them to teach first aid and CPR to their staff.”
The club will also raise awareness for Peak, Inc. through social media and public relations campaigns.
Enactus also received the Walmart Women's Economic Empowerment Grant in the amount of $1500, and will use it to help a local entrepreneur named Lee Bradford, owner of Art from the Heart, and the many individuals with whom she shares her time and knowledge. Through this project, ENACTUS will empower Bradford to improve her quality of life and standard of living. Bradford currently invests 92 hours per week into her business, which is adversely affecting her quality of life. The student organization will help her in organizing, fixing, and updating her studio in Barberton so that it accommodates her needs.
“By doing this, we will simplify her life in the studio so that she can use that time to focus on tasks that will benefit her business,” said Postlewaite. “After providing a market analysis, we will have Malone University Enactus students help market her programs. She needs flyers and brochures made, signs hung around her studio, creative displays within her studio, and a bigger presence within social media. We will fund booth rentals at local art shows and community events. After updating her studio, we will host a Grand Reopening for Lee to reintroduce Ink from the Heart to the community.”
ENACTUS also is planning a social media and public relations campaign for Bradford’s business.
Malone University, a Christian university for the arts, sciences, and professions in the liberal arts tradition, affiliated with the Evangelical Friends Church, awards both undergraduate and graduate degrees in more than 100 academic programs. Malone has been recognized by the prestigious Templeton Foundation as a leader in character development, as one of Northeast Ohio’s Top Workplaces by the Cleveland Plain Dealer, and is ranked among the top colleges and universities in the Midwest under the category Regional Universities according to U.S. News & World Report's America's Best Colleges 2015
Suzanne Thomas, APR
Director of University Relations
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