Marketing
Implement creative brand strategy backed by faith-based principles in Malone’s marketing program
At Malone, Northeast Ohio’s only Bible-based University, your career readiness is framed by Christian worldview and hands-on experience that will prepare you to be an expert in managing brand identity.
Our Division of Business and Technologies offers you a comprehensive grasp of the dynamic nature of marketing within organizations through the Integrated Marketing Communication (IMC) curricular framework. Through channels such as social media, public relations, advertising, blogs, and direct selling, you’ll master skills that will help you effectively create and execute marketing strategies and ensure that you thrive as a marketing professional.
Join Our Contact List
Marketing in Northeast Ohio:
A corridor for a wide array of brands/businesses
One of the key features of our marketing program is its emphasis on hands-on learning experiences. Located in the heart of Canton, Malone offers students the chance to explore various internships and job opportunities with numerous local companies and organizations. You will gain access to partnerships that provide a wealth of beneficial experience.
- Learn how products and services are offered to enhance marketing implementation.
- Determine locations that provide the appropriate amount of accessibility for customers.
- Learn how to disseminate relevant information to consumers and differentiate products or services for promotion.
Jobs and career paths with a marketing degree
Whether you plan to stay in Northeast Ohio upon graduation, or branch out to seek opportunities in a location that’s new to you, Malone will equip you for elite marketing opportunities, including:
- Chief Marketing Officer (CMO)
- Product/Brand Management Analyst
- Marketing Director
- Top Executive for International Marketing
- Creative Director
- Brand Manager
- Public Relations Director
“Malone has prepared me with the professional skills I need and tools to encourage and care for the world.”
Cassandra Leibengood ’24, Marketing and International Studies
Program Distinctives
Engage in unique opportunities through our Learn & Earn Program
Our Learn & Earn program provides a unique opportunity to help you receive real world experience outside the classroom while earning money that can help lower your overall tuition cost.
Student Managed Investment Club
Put finance into practice while you learn about financial decision making. Gain first-hand experience and mentorship by our Executive-in-Residence as you hone skills that help you make confident investment decisions.
Connect with business professionals in the area through Company Connection Night
Network with local professionals to gain valuable insight in the world of business and access to potential job opportunities upon graduation.
Marketing Internship Opportunities
The Division of Business and Technologies provides practical training opportunities with some of the top companies in the region, through both the Learn & Earn program and as a result of connections from the faculty who will mentor you.
Some of these employers include:
- Huntington National Bank
- J.P. Morgan
- Hummel Group
- Forever Lawn
- Hall of Fame Village
- Canton Chamber of Commerce
Marketing Minors
Have you chosen another major but want to enhance your studies with a marketing minor? You can do that at Malone! You can also supplement your marketing major through programs such as:
Business Administration minor
Our business administration minor is an all-encompassing program that provides you with the foundational knowledge needed to understand the day-to-day operations of running a business efficiently.
Communication Arts minor
Our communication arts minor provides practical expertise in public speaking, media, and digital communication, complementing any major by fostering stronger interpersonal and professional communication skills that are essential for success in today’s interconnected world.
Professional Writing and Editing minor
If you’re interested in enhancing your writing skills with a minor that covers the editing and publishing aspects of written content, we have just the program for you! Our professional writing and editing minor includes 16 hours of focused coursework designed to equip you for careers that demand strong writing and editing abilities in a dynamic setting.
Selected courses in this program
- BUS 240 – Statistics for Business
- BUS 311 – Principles of Marketing
- BUS 329 – Sales and Marketing
- BUS 330 – Christian Ethics: Implications and Applications in Business
- BUS 351 – Marketing Research
- BUS 415 – Consumer Behavior
- BUS 417 – Marketing Management
Faith Integration
In marketing, students learn how to lead purpose-driven careers by examining both ethical and unethical business scenarios – supported by insights from Scripture. We explore issues like deception and manipulation while emphasizing values such as neighborliness, gratitude, trust, consistency, sincerity, hard work, dedication, and righteousness, all connected to biblical teachings to guide our professional lives.
Apply to Malone’s marketing program
If you have a passion for creative brand expression across diverse audiences, this program is for you!
Apply to Malone today and begin learning to connect with customers, products, and businesses effectively and ethically.